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Brand Structure

Brand orientation

joint efforts for creating more energetic social and business models


Core values of the brand

Joint efforts for seeking long-term and sustainable development


Brand slogans

Let us stand closer and go further!


Build wealth and create long-lived inheritance of Xiangyu

Help customers to succeed and establish mutual long-term cooperation

Inspire employees’ potential and realize their personal values

Make contribution to the society and join the efforts for building a sustainable and harmonious society


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